The dream of no queues with Opal card
Transport NSW is promoting its Opal electronic ticketing system in a new ad which compares using the card to first love.
The YouTube videos, created by JWT, feature “Opal Man” and the latest person to fall in love with him who gushes about the benefits of Opal, such as never having to queue for a ticket again.https://mumbrella.com.au/transport-nsw-use-opal-man-highlight-benefits-opal-ticketing-system-236321
The wanderers discover the real flexibility of the Opal card
Transport NSW has rolled out a second ad promoting its Opal electronic ticketing system which sees two men able to travel “anywhere” because they’re with Opal.https://mumbrella.com.au/transport-nsw-launch-second-opal-man-video-238704
After 8 dates, travel is free with Opal card
It’s all about connection, so switch to the Opal card
Transport NSW has rolled out the fourth ad in its ‘Opal Man’ campaign created by JWT.
The fourth spot sees a woman on a ferry ride talking about what she’s been looking for – “someone she can go places with”.https://mumbrella.com.au/transport-nsw-continue-roll-opal-man-campaign-242543