2014 – Opal Man

The dream of no queues with Opal card

Transport NSW is promoting its Opal electronic ticketing system in a new ad which compares using the card to first love.

The YouTube videos, created by JWT, feature “Opal Man” and the latest person to fall in love with him who gushes about the benefits of Opal, such as never having to queue for a ticket again.


The wanderers discover the real flexibility of the Opal card

Transport NSW has rolled out a second ad promoting its Opal electronic ticketing system which sees two men able to travel “anywhere” because they’re with Opal.


After 8 dates, travel is free with Opal card

The third spot in Transport NSW’s Opal campaign has rolled out with the ad focusing on how people using it get free trips after eight paid journeys have been taken in a week.


It’s all about connection, so switch to the Opal card

Transport NSW has rolled out the fourth ad in its ‘Opal Man’ campaign created by JWT.

The fourth spot sees a woman on a ferry ride talking about what she’s been looking for – “someone she can go places with”.